REVIEWS: The Good, Bad, and Ugly
Your opinion counts—especially with Independent Authors AKA #IndieAuthors—those of us who choose to write and to publish our own work. I read every review I receive, and I take them seriously. What the reader says matters to me.
What is even more important for the reader to understand is that reviews and word-of-mouth can make or break an Indie book. We swim, or drown, in an ocean of books. 
Between 600,000 and 1 million new books are published every year. With limited advertising budgets and no large house to create “buzz” for us, we have to depend on rankings, especially rankings on Amazon, to have our books placed far enough toward the top of the queue that readers who are randomly searching–say ‘mystery’–will happen upon our books. Two ways to get good rankings on Amazon is to either sell a lot of books every day and/or amass at least twenty-five 4 and 5 star reviews.
Unfortunately, Indie authors also face the terrible monsters of the deep. Beneath the choppy waters of the ocean of books lurk Review Trolls. Here is a rare photo of a Review Troll, note the wide open mouth getting ready to gobble up a Indie Author: 
Review trolls are people who purchase a book, keep it a day or two and then return the book without reading it. That person can now post an Amazon VERIFIED purchase review. The reviews that trolls publish are always meant to wreck an author’s ratings. Like black hat hackers, review trolls are about unnecessary destruction. Their ratings, however, will pull down the ranking of the book that they attack unless that book has enough 4 and 5 star ratings to successfully counterbalance the trolls’ attacks.
With the challenges involved in getting very busy people to write and post reviews and fending off troll attacks, Indie authors face advertisers who won’t even consider their book for their publications and email blasts unless the book has at least ten 4 and 5 star reviews on AMAZON! They don’t count Barnes and Noble or Smashwords reviews. Everyone knows that advertising is one way to get your book in front of a larger audience. Classic chicken and egg situation. Advertising could result in more reviews, but you can’t advertise with the really good advertisers without ten reviews.
You see, a reader’s opinion really does matter, especially to an Indie author. The next time you finish a book, please consider zipping over to Amazon and quickly posting an honest review.
For me, and for many Indie authors who put in incredibly long hours, we thank you!
AMAZON REVIEW EXCERPTS FROM READERS:
STREET HARVEST (SPECIAL CRIMES TEAM, SECOND BOOK. ALL BOOKS IN THIS SERIES CAN BE READ OUT OF SEQUENCE) Pat Rummenie says:
Everyone with a social conscience who also loves a good mystery should read this well written book.
OLD WOMAN GONE (SPECIAL CRIMES TEAM, THIRD BOOK) Amazon Customer says:
The mixture of police procedures and Native American spiritualism are needed to solve the crime and rescue the two women. The author knows the setting well and uses it to enhance the story.
BACKLASH! (SPECIAL CRIMES TEAM, FOURTH BOOK) Coppercreek says:
I love crime novels, and this really hit the spot.
RUN OR DIE (STAND-ALONG MYSTERY/THRILLER) KtHack8 says:
I highly recommend this to anyone who wants a story about life and finding the will to overcome adversity.
RUN OR DIE (STAND-ALONE MYSTERY/THRILLER) Denise Gayl says:
Thought provoking about the injustices of bigotry and racism, and the ray of sunshine that there are people “out there” willing to accept, love, and help others even though their lifestyles are unlike their own. Well done.
HARD ROAD HOME (LITERARY, COMING-OF-AGE) pwindsinspirations says:
This story brought out emotions in me I had hidden away. I, too, was abused and afraid to tell anyone for fear of only making it worse for myself….. I liked how it took me from despair to triumph and the way the writer brought that about.
HARD ROAD HOME (LITERARY, COMING-OF-AGE) Denise Gayl says:
A very good read. As a mother of 2 girls, the subject matter is a bit difficult at times. But, in the end, it shows that young women pitted against adversity through no fault of their own can come back strong and live good lives. Is thought provoking and makes me realize there is much that needs to be done in this society to help young people thrive.
THIS is why I write! Thank you, Readers! YOU are my inspiration!
SKETCH OF A MURDER, Special Crimes Team, is FREE. Run over and grab your copy! http://www.amazon.com/Sketch-Murder-Special-Crimes-Team-ebook/dp/B00KU6AIPQ
To view my other titles go to: http://www.amazon.com/Aya-Walksfar/e/B00CMVAKKK